Understanding How to Make the Case for Digital Signage

by 2 May 14, 2012

With the increasing popularity of digital signage, more and more people are thinking about adding digital solutions to their marketing strategy.  However, the initial investment is sometimes perceived as being too costly.   Believe it or not, it’s more affordable than you think and armed with the right information can fit into just about any budget. One of the best ways to make the case for implementing a digital strategy is to calculate the ROI or ROO upfront.  Determine what the goals and objectives are for the digital signage - is it to increase sales at point of purchase?  Can it be used to improve lead generation or build brand awareness?  Calculating the potential return on investment (ROI) or return on objectives (ROO) will help you in justifying the investment. Below is a link to an interesting whitepaper written by Emily Wheeler, Contributing Editor of Digital Signage Today, outlining how to calculate ROI and ROO for digital signage.  After reading it, I think you’ll be ready to make the case for implementing a digital strategy solution into your business. Calculating ROI for Digital Signage    


2
2

Author



Leave a comment

Comments will be approved before showing up.


Also in Blog

Hidden Hinge Light Box in Faux Window Display for Vera Bradley
Hidden Hinge Light Box in Faux Window Display for Vera Bradley

by Marie Provost February 01, 2017

Our indoor Hidden Hinge Light Box was used by luggage and accessories retailer Vera Bradley in a faux window display for an interior mall location.

Read More

Backlit LED Frameless Fabric Light Boxes in Large Format Retail Display for Eddie Bauer
Backlit LED Frameless Fabric Light Boxes in Large Format Retail Display for Eddie Bauer

by Marie Provost January 13, 2017

Several of our Backlit LED Frameless Fabric Light Boxes in assorted sizes were integrated in a large format visual display designed by Rainier Industries for retailer Eddie Bauer.

Read More

Happy Holidays from DSA Phototech
Happy Holidays from DSA Phototech

by Marie Provost December 20, 2016

From all of us at DSA Phototech, we'd like to thank you for your business and wish you a wonderful holiday season!

Read More