Understanding How to Make the Case for Digital Signage

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With the increasing popularity of digital signage, more and more people are thinking about adding digital solutions to their marketing strategy.  However, the initial investment is sometimes perceived as being too costly.   Believe it or not, it’s more affordable than you think and armed with the right information can fit into just about any budget. One of the best ways to make the case for implementing a digital strategy is to calculate the ROI or ROO upfront.  Determine what the goals and objectives are for the digital signage - is it to increase sales at point of purchase?  Can it be used to improve lead generation or build brand awareness?  Calculating the potential return on investment (ROI) or return on objectives (ROO) will help you in justifying the investment. Below is a link to an interesting whitepaper written by Emily Wheeler, Contributing Editor of Digital Signage Today, outlining how to calculate ROI and ROO for digital signage.  After reading it, I think you’ll be ready to make the case for implementing a digital strategy solution into your business. Calculating ROI for Digital Signage    


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