Understanding How to Make the Case for Digital Signage

by 2 May 14, 2012

With the increasing popularity of digital signage, more and more people are thinking about adding digital solutions to their marketing strategy.  However, the initial investment is sometimes perceived as being too costly.   Believe it or not, it’s more affordable than you think and armed with the right information can fit into just about any budget. One of the best ways to make the case for implementing a digital strategy is to calculate the ROI or ROO upfront.  Determine what the goals and objectives are for the digital signage - is it to increase sales at point of purchase?  Can it be used to improve lead generation or build brand awareness?  Calculating the potential return on investment (ROI) or return on objectives (ROO) will help you in justifying the investment. Below is a link to an interesting whitepaper written by Emily Wheeler, Contributing Editor of Digital Signage Today, outlining how to calculate ROI and ROO for digital signage.  After reading it, I think you’ll be ready to make the case for implementing a digital strategy solution into your business. Calculating ROI for Digital Signage    


2
2

Author



Leave a comment

Comments will be approved before showing up.


Also in Blog

Thanksgiving Week Holiday Hours
Thanksgiving Week Holiday Hours

by Marie Provost November 21, 2016

All of us at DSA Phototech would like to wish you a Happy Thanksgiving.

We will be closed Thursday, November 24th and Friday, November 25th in observance of the holiday.

Read More

Standard Slim Line LED Light Boxes used in Design Showroom Trompe L'Oeil Window Display
Standard Slim Line LED Light Boxes used in Design Showroom Trompe L'Oeil Window Display

by Marie Provost November 04, 2016

Duralee, an interior design company specializing in fabrics and custom furniture, used our Standard Slim Line Light Boxes to create a visually captivating trompe l'oeil window showroom display.

Read More

Custom Light Boxes for Retail Visual Display
Custom Light Boxes for Retail Visual Display

by Marie Provost October 21, 2016

Light Boxes are a visually captivating way to draw attention to a retail storefront and highlight a product or service. Custom designs are our specialty and we have over 40 years' of expertise making light boxes.

Read More