The Importance of Brightness in Digital Displays

by 48 June 12, 2013

If you're in the market for a digital display, brightness is a key consideration that is sometimes overlooked in favor of size or resolution. The brightness of a display is usually expressed in nits, a measure equivalent to one candela per square meter - a measure of the direct light output. The higher the nit measurement, the brighter the display. The term nit is believed to be a derivation of the Latin word nitere, which means "to shine". Standard consumer digital displays have nit measurements of 200 to 300. Commercial grade displays are brighter, ranging from 400 to 700 nits, and the newest displays on the market are extremely bright with nits as high as 5000. As with any feature, higher brightness adds to the cost of a display. Careful evaluation of the light levels in an installation environment is recommended before choosing a display. You'll want to select a display bright enough for the environment that fits the project budget yet not overpay for unnecessary brightness. Entry to mid-level displays typically work well in low to standard light environments such as indoor office spaces and retail areas. If the display will be in an outdoor-facing window, higher nits are needed to ensure the display will be clearly visible when viewed in sunlight by passers-by. [caption id="attachment_478" align="alignnone" width="300"]Digital Displays Nits Comparison 700, 2500, 5000 Digital Displays Nits Comparison 700, 2500, 5000[/caption] This photo shows the brightness difference in three displays placed outdoors in sunlight; the display on the left is 700 nits while the displays on the right are 2500 nits (lower unit) and 5000 nits (upper unit). In this example, the lower brightness is not suitable whereas the difference between the 2500 and 5000 nit displays is visible, but not as easy to discern. Either of the high nit level displays may be a good option depending on the ad and/or video graphics used. For more information about digital displays or any of our products, please contact us at (877) 305-4911 or websales@dsaphototeh.com. Request a no obligation quote and receive a reply within one business day.


48
48

Author



Leave a comment

Comments will be approved before showing up.


Also in Blog

Custom Poster Frames and Backlit LED Fabric Light Boxes at Texas A&M Medical Science Library
Custom Poster Frames and Backlit LED Fabric Light Boxes at Texas A&M Medical Science Library

by Marie Provost March 23, 2017

Library Interiors of Texas recently selected our Deluxe Poster Frames and Backlit LED Fabric Frameless Light Boxes for a design of a Historical Research Collections area in the Texas A&M Medical Science Library.

Read More

Frameless Fabric LED Light Box in Healthcare Conference Backdrop
Frameless Fabric LED Light Box in Healthcare Conference Backdrop

by Marie Provost March 02, 2017

Our Frameless Fabric LED Light Box was used for a large format visual display in a recent healthcare conference backdrop designed by Southwest Scenic Group.

Read More

Hidden Hinge Light Box in Faux Window Display for Vera Bradley
Hidden Hinge Light Box in Faux Window Display for Vera Bradley

by Marie Provost February 01, 2017

Our indoor Hidden Hinge Light Box was used by luggage and accessories retailer Vera Bradley in a faux window display for an interior mall location.

Read More